Mission
Develop a clear, credible personal brand that supports career growth or business results. You will progress from strategic positioning to messaging, content, visibility, relationships, and ongoing brand measurement.
Personal branding for career or business results.
~15 hours · 6 courses
Course 1 · ~150 min
Create a concise personal brand strategy identifying your target audience, value proposition, expertise areas, differentiators, proof points, and desired perception.
A clear strategy prevents inconsistent self-promotion and gives every career or business communication a focused purpose.
Course 2 · ~135 min
Write a positioning statement, 30-second introduction, professional biography, profile headline, and three audience-specific versions of your core message.
Strong positioning only creates results when people can quickly understand what you do, whom you help, and why they should trust you.
Course 3 · ~180 min
Build a four-week content plan with recurring themes, platform-appropriate formats, idea-generation methods, calls to action, and a repeatable editing checklist.
Consistent, useful content turns your positioning into visible evidence of expertise and keeps your brand relevant to the right audience.
Course 4 · ~150 min
Evaluate and improve your professional profiles using a consistency checklist covering headlines, summaries, visual identity, proof of results, contact paths, and calls to action.
People often validate a reputation online before hiring, referring, partnering with, or buying from someone.
Course 5 · ~165 min
Develop a relationship-building system with target contacts, outreach templates, follow-up sequences, value-first networking practices, and referral conversation scripts.
Career and business opportunities frequently come through trust-based relationships rather than visibility alone.
Course 6 · ~140 min
Set brand objectives and leading indicators, track visibility and relationship signals, collect structured feedback, and create a 90-day improvement cycle.
Measurement reveals whether your brand is attracting the right opportunities and helps you refine your positioning instead of relying on guesswork.