Mission
Build a complete beginner-friendly understanding of online marketing, from how channels attract attention to how leads and sales are generated. You’ll learn the core ideas, tools, and metrics needed to plan and evaluate marketing efforts with confidence.
Learn online marketing
~12 hours · 5 courses
Course 1 · ~120 min
Explain the main parts of online marketing and how they connect to awareness, leads, and sales
This gives you the vocabulary and big picture needed to understand every later marketing tactic
Course 2 · ~150 min
Identify which traffic channels fit different goals and describe how each one brings visitors to a business
Traffic is the starting point for online marketing, and you need to know how attention is created before you can convert it
Course 3 · ~150 min
Describe and evaluate a simple lead generation system and explain how visitors become contacts
Most marketing efforts fail without a way to capture interest, so lead generation turns traffic into future sales opportunities
Course 4 · ~150 min
Map a basic funnel from first click to purchase and identify where to improve conversions
Learning conversion and sales mechanics helps you connect marketing activity to real business results
Course 5 · ~140 min
Explain how brand awareness is built and read basic metrics to judge whether marketing is working
Brand and measurement help you grow beyond one-off campaigns and make better decisions using evidence