Mission
Develop the positioning, content strategy, business assets, and deal-making skills needed to attract and secure influencer marketing partnerships. The sequence moves from audience value creation to outreach, negotiation, campaign delivery, and repeatable growth.
Influencer marketing or brand deal acquisition.
~21 hours · 7 courses
Course 1 · ~150 min
Define a focused niche, target audience, creator value proposition, three content pillars, and a differentiated positioning statement.
Brands select creators who clearly reach a relevant audience and offer a distinct partnership value.
Course 2 · ~180 min
Build a four-week content plan with platform-specific formats, repeatable hooks, calls to action, and content concepts aligned to audience and sponsor objectives.
Consistent, effective content demonstrates the performance and creative reliability brands need before approving partnerships.
Course 3 · ~165 min
Calculate engagement rate, reach rate, view-through rate, click-through rate, and conversion rate, then interpret audience and content data for sponsor decisions.
Performance evidence strengthens credibility, supports pricing, and helps match your audience to the right brand objectives.
Course 4 · ~150 min
Assemble a concise media kit containing audience data, content examples, performance evidence, partnership offerings, starting rates, and collaboration requirements.
A clear media kit lets brands quickly evaluate fit and gives you a professional foundation for deal conversations.
Course 5 · ~180 min
Identify qualified brand prospects, find relevant decision-makers, write personalized partnership pitches, and manage a consistent follow-up sequence.
A targeted outreach process creates more opportunities than relying only on inbound offers or generic sponsorship requests.
Course 6 · ~210 min
Evaluate a brand offer, calculate a defensible fee, negotiate scope and rights, identify risky contract terms, and confirm deliverables in writing.
Strong negotiation protects your income, content rights, schedule, and long-term relationship with brand partners.
Course 7 · ~195 min
Translate a campaign brief into compliant content requirements, manage approvals and deadlines, apply sponsorship disclosures, and prepare a results report with renewal recommendations.
Reliable execution and clear reporting turn one-off brand deals into repeat partnerships and stronger referrals.