Mission
Build a practical, end-to-end skill set for improving e-commerce performance and planning stronger product launches. You’ll move from measurement and funnel diagnosis to experimentation, launch planning, and retention tactics that improve conversion and revenue.
E-commerce optimization, conversion rate optimization, or product launch systems.
~11 hours · 4 courses
Course 1 · ~150 min
Interpret store performance using a clear KPI framework and identify the highest-impact conversion leaks
You need the right measurement system before you can improve conversion rates or judge whether a launch is working.
Course 2 · ~180 min
Prioritize and evaluate conversion improvements using hypotheses, heuristics, and simple test design
Once you can read the numbers, you need a repeatable process for turning those numbers into better onsite performance.
Course 3 · ~180 min
Create a structured launch plan with clear milestones, roles, assets, and pre/post-launch checkpoints
A strong launch system prevents scattered execution and helps you convert attention into early sales.
Course 4 · ~160 min
Design retention tactics that increase repeat purchase rate and customer lifetime value
Growth becomes more efficient when you improve not just first-time conversion, but also repeat revenue after the purchase.