Mission
Learn how logos work, what different shapes and colors communicate, and how to make simple design choices with intention. Start with the basics and build a clear foundation for creating a logo that fits a company’s message.
Design a company logo and understand the meaning of different shapes, colors, and logo elements.
~5 hours · 2 courses
Course 1 · ~120 min
Identify the main kinds of logos and explain how a logo helps communicate a brand’s purpose
Before choosing shapes or colors, the learner needs to understand what a logo is supposed to do and how it functions for a company.
Course 2 · ~150 min
Match shapes, colors, and symbols to intended brand traits and explain the meaning behind each choice
This gives the learner the practical vocabulary to make intentional logo decisions that communicate the right message.